Wednesday Sep 08

What's Your "Blue Box"?

The blue Tiffany & Co. box. Whatever it holds may be valuable in dollars and cents, but the box itself evokes the brand's reputation. What's the "blue box" for your company?

We work with small businesses and nonprofit organizations to provide innovative product and package design/development. Have an idea for a product? Turn to us for package/product ideation, focus group analysis, material/component sourcing, and innovative product/marketing strategy. Next, put your brilliant idea into the hands of our creative team. We can be your soup to nuts go-to gals, or just a resource from which to obtain extensive packaging expertise whenever needed.

Our assistance can include material selection, assistance with sourcing, cost reduction, concept and prototype generation, package/equipment integration and implementation of all solutions. The combination of our technical packaging expertise with our new media focus is a unique niche that will keep your product viable in a rapidly changing market. Simply put, you'll shine whether you sell online or from store shelves.

We package products, ideas,
people and even whole
companies!

Visit our portfolio to see
examples of our work, and also
visit The Product Lab for ideas
in progress.


Specifically, we can assist you with:
  • New package development – Using systems approach, research, identify, develop and test optimal new packaging
  • Cost savings – Cost reduction through source reduction, material selection and design efficiency
  • Project management from concept to store shelf – Integration with all relevant functional groups, which includes timeline development and maintenance
  • Package concept generation – Creation and development of prototypes
  • Packaging equipment selection, installation and start-up.
  • Feasibility studies – Determine practical fit with resources and perform cost analyses
  • Competitive analysis – Comprehensive examination of competitor packaging and industry surveys
  • Sourcing of packaging and co-packers – Extensive industry knowledge and contacts
  • Shelf-life improvement – Barrier packaging selection tailored to product and targeted shelf life
  • Materials selection – Thorough knowledge of packaging materials to optimize cost/performance of packaging system
  • Regulatory compliance – Ensure packaging meets FDA regulations
  • Promotional packaging – Display shippers, end of aisle displays, specialty graphics
  • Writing and organization of packaging specifications

 

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