Who does Pink Collar serve?

Audience One: The Woman Business Owner While visionary and busy, our customers are primarily pragmatic and convenience-driven. They adopt products and services that help them multi-task and become more efficient. Enterprising women need pertinent information to support their buying decisions. We know you want web experiences that are simple, intuitive, and easy. This is particularly important if you’re using new media tools, our specialty. We women use technology as a tool, not as a toy for businesses – plus we’re more likely than male business owners to embrace technology as part of our business strategy. Let the old-boy network have their fun while we race ahead of them to the top of the Fortune 500 list.

Audience Two: Companies Marketing to the WBO Demographic Is your company courting women entrepreneurs and executives to boost sales and profits? Working women influence nearly 90% of all purchasing decisions and they are fiercely brand loyal. Nearly 90% use the same products and services at home that they use at the office. They are 3x more likely than men to tell someone about a customer experience. If you aren't connecting with working women, you are overlooking the fastest growing business segment. Let us introduce you.